We talk about applying data and customer feedback to building product all the time. Why is it so important? Here are some good reasons!
UNDERSTAND CUSTOMER PROFILES 🤯
To be a good Product Manager, you need to know what your customers want, what problems, habits and preferences they have. To figure this out, you define the customer profiles. Putting together the profiles is one thing, but you need to understand them as well. This is where you need data knowledge. Your customers’ behaviour affects your decision making and understanding the customer profiles allows you to make good product decisions.
MAKE BETTER PRODUCT DECISIONS 🧠
Learning data helps PM’s make better product decisions. One of Product Managers’ jobs is to find out if the product is successful and how different changes affect the product. For this, you need feedback and data together. Understanding how to interpret the data will allow you to make better decisions about your product.
COMMUNICATE BETTER WITH YOUR DATA SCIENTIST 🗣
Because the teams work cross-functionally together knowing data and being able to talk about it with your data scientists is a great advantage. It’s like learning their language. You’ll be able to understand them, and you can better communicate your questions and ideas to them.
TIME OPTIMIZATION 🕝
Knowing data will help optimize your time by defining urgent things from other urgent things. This will require trade-offs. You’ll have to be aware that if you work on one specific thing now, it might affect another thing negatively somewhere else. However, knowing data should give you a pretty good idea of what that change might be and what kind of effect it will have—every time you choose to work on something it also means not working on something else. Make sure you choose the right one.
UNDERSTAND WHAT YOUR CUSTOMERS REALLY THINK 👈🏼
While feedback helps you find out what that group of customers that respond are thinking about the product data provides a larger scale of answers to who exactly your customers are in all, what they use your product for and also more widely what they think about it.
Feel free to add more in the comment! 🙂