How to Establish a Product Roadmap

Road Map or statement of intent It’s a plan of action that aligns the organization around short- and long-term goals for the product or project, and how they will be achieved.

The first step is to use the top-down product planning approach. This process starts with a crystal clear understanding of the product vision. It’s important to know where we want to end up.

 asking product’s reason for existing at all:

  • Why are we building this product?
  • What are we hoping to accomplish?
  • How will this help users?
  • Do we have the right Human Capital ? 

These questions open up the definition to include the inevitable fact that roadmaps change over time as the product evolves. 

The second step is to identify the type of project. 

No-dates product roadmap: For a lot of companies, especially those with early-stage products Innovators being developed in agile, time-based roadmaps aren’t useful or necessary. However, some degree of date-consciousness is essential to succeed in an aggressive market. 

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The hybrid product roadmap: As a product becomes more mature, the roadmap will need to reflect a more comprehensive view of the company. That’s where the hybrid product roadmap comes in.

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Timeline product roadmap: The name is self-explanatory: it’s a roadmap plotted on a timeline. 

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After identifying the type of product intended to be launch and clear vision with a core Goal the next steps will be 

Assign tasks to the teams

Monitor and update the task

Adust plans and update priorities 

product development roadmap graphic 2
How to Establish a Product Roadmap 11

The Biggest challenge Product Road Map

Keep the focus on the core goal.

Avoid the burn out of the team. 

Use the right Leadership style.

Building and managing a product roadmap is not a one-two step process. Many moving pieces need to be assembled and continuously maintained in order to bring that product vision to fruition.

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